How to create a digital marketing strategy in 12 days
Digital marketing has evolved rapidly. From email and social media to customer feedback and analytics, digital marketing offers more opportunities than ever.
Do you need help creating a digital marketing strategy? Every great digital marketing initiative starts with a solid digital marketing strategy. Shockingly, 49% of organizations do not have a well-defined marketing strategy. Without a well-defined marketing strategy, your plan misses the point and your team members will have a hard time understanding how their tasks tie into the bigger goal.
Do not be part of that 49% that does not have adequate preparation. Whether it’s your first time or you’ve created a digital marketing strategy hundreds of times, our tips will help you lay a solid foundation for your marketing team. What Is Digital Marketing Strategy
What is a digital marketing strategy?
A digital marketing strategy is your action plan to achieve a goal, which includes a series of online marketing activities. It focuses on explaining the what and when of what you are trying to achieve. For example, when defining your digital marketing strategy you will want to ask yourself the following questions:
- What are my goals?
- What are my goals?
- Who is my target audience?
- What are my key performance indicators?
- What is my time frame?
These are just some of the key questions you should be asking yourself when creating a digital marketing strategy. We will provide more details on these types of questions below.
Your digital marketing strategy not only provides a structure for your plan, but helps you define what digital platform, social network, information, and technology will be needed. If you’re thinking of running a digital marketing campaign or a larger initiative, having a strategy is critical to success.
The elements of digital marketing
Before we dive into how to create a digital marketing strategy, we’ll first cover the elements of digital marketing. You cannot create your strategy without first understanding what its elements of it are.
Have you ever heard of the digital marketing trifecta? The digital marketing trifecta focuses on the different areas that contribute to your digital marketing strategy. The trifecta falls into three categories: earned, owned, and paid media.
- Earned media includes article mentions, social shares, posts, and opinions.
- Owned media includes websites, mobile sites, blogs, and social media channels.
- Paid media includes pay-per-click ads, featured ads, retargeted ads, paid influencers, paid content promotion, and social media ads.
Now that you’re familiar with the digital marketing trifecta, it’s time to delve into the elements of digital marketing. Here are the elements of digital marketing:
1. SEO and SEM services
Search engine optimization (SEO) and search engine marketing (SEM) define the positioning of your website and web properties in a search engine. SEO increases organic traffic while SEM increases traffic through ads and online marketing. If you’re looking for a set of tools to help with SEO research and reporting, check out SEMrush.
2. Content Marketing
Content marketing comprises all the online content that is produced. This includes everything from videos uploaded to the internet to e-books you write and design and blog posts. Companies of all shapes and sizes, including Discovery Digital Studios, are releasing new content across all of their digital channels.
3. Social networks
More than a million people join social networks every day. Social networks include any type of social network (eg Facebook, Twitter, LinkedIn, Instagram, and Snapchat, to name just a few) that functions as an online community where information is shared.
4. Email marketing
Email marketing is the fastest alternative to the reach of traditional postal mail. Email marketing is a fast, low-budget method of reaching your customers and potential customers.
5. Online ads
Online ads can be expensive, but they are effective in driving traffic to your website and to your website properties. With online ads, you just have to choose what and on which channel to show.
6. The website and web design
Your company’s website is the main site on the internet. It deserves a lot of attention and needs to have a unique web design to stand out from the crowd. Your website directly reflects your brand and company. It is one of the first places that your potential client visits when they want to know more about your company and product.
Analytics can be found across various digital channels to provide valuable data and insights. This will help you improve your current and future digital marketing strategies.
8. Mobile experience
We can’t forget about the mobile experience, especially when up to 70% of internet traffic comes from mobile devices. Whenever you think about doing any digital marketing, always think about how it would look and feel on a mobile device. You’ll want your mobile experience to be as seamless as it is on a computer.
Now that you have the elements of digital marketing at your fingertips, let’s start creating your digital marketing strategy. purchase reliable database